TonyBet engaged Cimoroni to develop, launch, and execute a comprehensive social strategy aimed at increasing community engagement and legitimizing the TonyBet brand among Canadian consumers. CIMORONI led every aspect of this activation, including strategy, creative development, digital planning, influencer collaborations, and content distribution.

Our approach began with creating owned content and influencers to create diverse, engaging content that resonated with the target audience. We expanded the influencer base across key markets, targeting local markets and producing a range of video content for TikTok, YouTube, and Instagram, ensuring a cohesive brand aesthetic on all platforms.

Cimoroni implemented a regulatory-compliant boosting strategy to amplify influencer and brand content, utilizing both trend-based and planned boosting to maximize reach and engagement.