Folgers Coffee is one of the most trusted and established coffee brands in the world. With a rich history of crafting quality coffee, Folgers is a household name with a reputation for excellence.

They came to Cimoroni outlining some upcoming objectives for the brand, it's positioning and targeting new consumer segments through an investment in women's sports. Our challenge was to explore all partnership opportunities in women's sports across Canada, and provide recommendations from sport properties, content platforms and athletes to establish the right partner, with the right brand and the right narrative to bring a compelling campaign to life and drive meaningful results for meet objectives.

Cimoroni identified Leylah Fernandez as the optimal candidate to bring a sport partnership to life and deliver on the objectives of the campaign. Leylah has been an outstanding ambassador for the brand!